Henry Tigan shares insight on social media's role in transforming music industry

In a recent revelation, veteran Ugandan singer Henry Tigan spoke about the remarkable progress witnessed in the country’s music industry over the years.

Drawing from his extensive experience, spanning back to the 90s, Tigan provides valuable insights into the transformation of the industry and the pivotal role played by social media in its advancement.

Tigan reminisces about the challenges faced in the earlier days of the Ugandan music scene, where artists grappled with limited avenues for promotion. Unlike the present era, characterized by the presence of social media platforms, artists back in the day had to resort to laborious methods of door-to-door promotion to gain recognition for their work.

Highlighting the profound impact of social media, Tigan emphasizes how these platforms have revolutionized the landscape of music promotion.

With the power of a single post, artists can now reach a vast audience within moments, propelling their music to viral status irrespective of its quality—a phenomenon unimaginable in the past.

The industry has progressed because of the rise of social media. In our days it was very hard for us to make it in the music industry. For one’s song to go viral, it was very hard because of the promotion,

Henry Tigan

Despite acknowledging the convenience afforded by modern promotional channels, Tigan holds dear love for the music of the old days.

He asserts that while contemporary music may enjoy greater visibility and accessibility, there exists a certain charm and authenticity in the compositions of the past—an era where financial gains were small, but artistic integrity prevailed.