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Privacy Statement

This Privacy Statement explains our practices, including your choices, regarding the collection, use, and

disclosure of certain information, including your personal information, by All Live Channels

family (“All Live Channels“).

Contacting Us

If you have general questions about your account or how to contact Customer Service for assistance,

please contact us on For questions specifically about this Privacy

Statement, or our use of your personal information, cookies or similar technologies, please contact us by

email at

The data controller of your personal information is All Live Channels, which also provides

the service to you. Please note that if you contact us to assist you, for your safety and ours we may need

to authenticate your identity before fulfilling your request.

Collection of Information

We receive and store information about you such as:

  Information you provide to us: We collect information you provide to us which includes:

your name, email address, address or postal code, payment method and telephone

number and birthday. We collect this information in a number of ways, including when

you enter it while using our service, interact with our Customer Service, or participate in

surveys or marketing promotions;

information when you choose to provide reviews or ratings, taste preferences, account

settings, set preferences in Your Account, or otherwise provide information to us

through our service or elsewhere.

  Information we collect automatically: We collect information about you and your use of our

service, your interactions with us and our advertising, as well as information regarding your

computer or other device used to access our service (such as smart TVs and mobile devices).

This information includes:

your activity on All Live Channels service, such as title selections, sign up and search


details of your interactions with Customer Service, such as the date, time and reason for

contacting us, transcripts of any chat conversations, and if you call us, your phone

number and call recordings;

device IDs or other unique identifiers; device and software characteristics (such as type

and configuration), connection information, statistics on page views, referral URLs, IP

address (which may tell us your general location), browser and standard web server log


information collected via the use of cookies, web beacons and other technologies,

including ad data (such as information on the availability and delivery of ads, the site

URL, as well as the date and time). See our Cookies and Internet Advertising section for

more details.

  Information from other sources: We might supplement the information described above with

information we obtain from other sources, including from both online and offline data

providers. Such supplemental information could include demographic data, interest based data,

and Internet browsing behavior.

Use of Information

We use information to provide, analyze, administer, enhance and personalize our services and

marketing efforts, to process your registration, your orders and your payments, and to communicate

with you on these and other topics. For example, we use information to:

  determine your general geographic location, determine your Internet service provider, and help

us quickly and efficiently respond to inquiries and requests;

  prevent, detect and investigate potentially prohibited or illegal activities, including fraud, and

enforcing our terms (such as determining free trial eligibility);

  analyze and understand our audience, improve our service (including our user interface

experiences) and optimize content selection, recommendation algorithms and delivery;

  communicate with you concerning our service (for example by email, push notifications text

messaging, and online messaging channels), so that we can send you news about All Live Channels, details about new features and content available on All Live Channels, and special

offers, promotional announcements and consumer surveys, and to assist you with operational

requests such as password reset requests.

Disclosure of Information

We disclose your information for certain purposes and to third parties, as described below:

  All Live Channels family: We share your information among the All Live Channels family as

needed for: data processing and storage; providing you with access to our services; providing

customer support; making decisions about service improvements, content development; and for

other purposes described in the Use of Information section of this Privacy Statement.

  Service Providers: We use other companies, agents or contractors (“Service Providers”) to

perform services on our behalf or to assist us with the provision of services to you. For example,

we engage Service Providers to provide marketing, advertising, communications, infrastructure

and IT services, to personalize and optimize our service, to process credit card transactions or

other payment methods, to provide customer service, to collect debts, to analyze and enhance

data (including data about users’ interactions with our service), and to process and administer

consumer surveys. In the course of providing such services, these Service Providers may have

access to your personal or other information. We do not authorize them to use or disclose your

personal information except in connection with providing their services.

  Promotional offers: We may offer joint promotions or programs that, in order for your

participation, will require us to share your information with third parties. In fulfilling these types

of promotions, we may share your name and other information in connection with fulfilling the

incentive. Please note that these third parties are responsible for their own privacy practices.

  Protection of All Live Channels and others: All Live Channels and its Service Providers may disclose

and otherwise use your personal and other information where we or they reasonably believe

such disclosure is needed to (a) satisfy any applicable law, regulation, legal process, or

governmental request, (b) enforce applicable terms of use, including investigation of potential

violations thereof, (c) detect, prevent, or otherwise address illegal or suspected illegal activities

(including payment fraud), security or technical issues, or (d) protect against harm to the rights,

property or safety of All Live Channels, its users or the public, as required or permitted by law.

  Business transfers: In connection with any reorganization, restructuring, merger or sale, or

other transfer of assets, we will transfer information, including personal information, provided

that the receiving party agrees to respect your personal information in a manner that is

consistent with our Privacy Statement.

Whenever in the course of sharing information, we will ensure that the information is transferred in

accordance with this Privacy Statement and as permitted by the applicable laws on data protection.

You may also choose to disclose your information in the following ways:

  While using All Live Channels service you will have opportunities to post reviews or other

information publicly, and third parties could use the information you disclose;

  Certain portions of our service may contain a tool which gives you the option to share

information by email, text message and social or other sharing applications, using the clients

and applications on your smart device;

  Social plugins (including those offered by Facebook, Twitter, Instagram and Google) allow you to

share information on those platforms.

Social plugins and social applications are operated by the social network themselves, and are subject to

their terms of use and privacy policies.

Access to Your Account and Profiles

In order to provide you with ease of access to your account and to help administer the Magic 1Xtra TV Channels

service, we use technology that enables us to recognize you as the account holder and provide you with

direct access to your account without requiring you to retype any password or other user identification

when you revisit All Live Channels service. You can choose not to take advantage of this feature on

your computer by unchecking the box “Remember me on this device” when you log in to the website.

To remove access to your All Live Channels account from your devices: (a) visit “Your Account”, choose

“Sign out of all devices,” and follow the instructions to deactivate your devices (note, deactivation may

not occur immediately) or (b) delete your All Live Channels settings from your device. Where possible,

users of public or shared devices should log out at the completion of each visit. If you sell or return a

computer or All Live Channels ready device, you should log out and deactivate the device before doing so.

If you do not maintain the security of your password or device, or fail to log out or deactivate your

device, subsequent users may be able to access your account, including your personal information.

If you share or otherwise allow others to have access to your account, they will be able to see your

information (including in some cases personal information) such as your ratings, reviews and account

information (including your email address or other information in Your Account).

Your Choices

If you no longer want to receive certain communications from us via email or text message, simply

access the email and text messages settings page in the “Your Account” section of our website and

uncheck those items to unsubscribe. Alternatively, click the “unsubscribe” link in the email or reply STOP

(or as otherwise instructed) to the text message. Please note that you cannot unsubscribe from certain

email correspondence from us, such as messages relating to your account transactions.

You can opt in to receive mobile push notifications from All Live Channels. If you subsequently decide you

no longer wish to receive these notifications, you can use your mobile device’s settings functionality to

turn them off.

Your Information and Rights

You can request access to your personal information, or correct or update out-of-date or inaccurate

personal information we hold about you.

You can most easily do this by visiting the “Your Account” portion of our website, where you have the

ability to access and update a broad range of information about your account, including your contact

information, your All Live Channels payment information, and various related information about your

account (such as the content you have viewed and rated, and your reviews). You must be signed in to

access “Your Account.” You may also request that we delete personal information that we hold about


To make requests, or if you have any other question regarding our privacy practices, please contact us at

We may reject requests that are unreasonable or not required by law, including those that would be

extremely impractical, could require disproportionate technical effort, or could expose us to operational

risks such as free trial fraud. We may retain information as required or permitted by applicable laws and

regulations, including to honor your choices, for our billing or records purposes and to fulfill the

purposes described in this Privacy Statement.


We use reasonable administrative, logical, physical and managerial measures to safeguard your personal

information against loss, theft and unauthorized access, use and modification. Unfortunately, no

measures can be guaranteed to provide 100% security. Accordingly, we cannot guarantee the security of

your information.

Other Websites, Platforms and Applications

All Live Channels service may be provided through and/or utilize features (such as voice controls)

operated by third party platforms, or contain links to sites operated by third parties whose policies

regarding the handling of information may differ from ours. For example, you may be able to access the

All Live Channels service through platforms such as smart TVs, mobile devices, set top boxes and a

number of other Internet connected devices. These websites and platforms have separate and

independent privacy or data policies, privacy statements, notices and terms of use, which we

recommend you read carefully. In addition, you may encounter third party applications that interact

with All Live Channels service.


You must be 18 years of age or older to subscribe to the All Live Channels service. In certain jurisdictions,

the age of majority may be young than 18, in which case, you must satisfy that age in order to become a

member. While individuals under the age of 18 may utilize the service, they may do so only with the

involvement, supervision, and approval of a parent or legal guardian.

Changes to This Privacy Statement

We will update this Privacy Statement from time to time in response to changing legal, regulatory or

operational requirements. We will provide notice of any such changes (including when they will take

effect) in accordance with law. Your continued use of the All Live Channels service after any such updates

take effect will constitute acceptance of those changes. If you do not accept any updates to this Privacy

Statement, you may cancel your use of All Live Channels service. To see when this Privacy Statement

was last updated, please see the “Last Updated” section below.

Cookies and Internet Advertising

We and our Service Providers use cookies and other technologies (such as web beacons) for various

reasons. For example, we use cookies and other technologies to make it easy to access our services by

remembering you when you return, to provide and analyze our services, to learn more about our users

and their likely interests, and to deliver and tailor marketing or advertising. We want you to be informed

about our use of these technologies, so this notice explains the types of technologies we use, what they

do and your choices regarding their use.

1. What are cookies?

Cookies are small data files that are commonly stored on your device when you browse and use

websites and online services. They are widely used to make websites work, or to work more efficiently,

as well as to provide reporting information and assist with service or advertising personalization.

Cookies are not the only types of technology that enable this functionality; we also use other, similar

types of technologies. See below for more information and examples.

2. Why does All Live Channels use cookies?

We and our Service Providers may use the following types of cookies:

Essential cookies: These cookies are strictly necessary to provide our website or online

service. For example, we or our Service Providers may use these cookies to authenticate

and identify our members when they use our websites and applications so we can

provide our service to them. They also help us to enforce our Terms of Use, prevent

fraud and maintain the security of our service.

Performance and functionality cookies: These cookies are not essential, but help us to

personalize and enhance your online experience with All Live Channels. For example, they

help us to remember your preferences and prevent you from needing to re-enter

information you previously provided (for example, during member sign up). We also use

these cookies to collect information (such as popular pages, conversion rates, viewing

patterns, click-through and other information) about our visitors’ use of All Live Channels

Channels service so that we can enhance and personalize our website and service and

conduct market research. Deletion of these types of cookies will result in limited

functionality of our service.

Advertising cookies: These cookies use information about your visit to this and other

websites, such as the pages you visit, your use of our service or your response to ads

and emails, to deliver ads that are more relevant to you. These types of ads are called

“Interest-Based Advertising.” Many of the advertising cookies associated with our

service belong to our Service Providers.

3. How Does All Live Channels use Web Beacons and other Technologies?

Web beacons (also known as clear gifs or pixel tags) often work in conjunction with cookies. We and our

Service Providers may use them for similar purposes as cookies, such as to understand and enhance the

use of our service, improve site performance, monitor visitor traffic and actions on our site, and

understand interactions with our marketing (including email and online ads on third party sites).

Because web beacons often work in conjunction with cookies, in many cases, declining cookies will

impair the effectiveness of web beacons.

We use other technologies that are similar to cookies, such as browser storage and plugins (e.g., HTML5,

IndexedDB, and WebSQL). Like cookies, some of these technologies may store small amounts of data on

your device. We may use these and various other technologies for similar purposes as cookies, such as

to enforce our terms, prevent fraud, and analyze the use of our service. There are a number of ways to

exercise choice regarding these technologies. For example, many popular browsers provide the ability to

clear browser storage, commonly in the settings or preferences area; see your browser’s help function

or support area to learn more. Other technologies, such as Silverlight storage, may be cleared from

within the application.

Last updated: 29 March 2024

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