: The Public Relations Association of Uganda (PRAU) has signed a Memorandum of Understanding (MoU) with the Human Resource Managers’ Association of Uganda (HRMAU) which aims to build a long-term partnership that will grow the capacities of both associations.
The venture is essential to the job market and should ensure attraction and retention of the best talent in the field.
The two disciplines in tandem give credence to any brand and enables professional management of issues both PR and HR, including internal and external communication. PRAU is the leading professional body for public relations practitioners in Uganda, while HRMAU is the premier association for HR professionals in Uganda.
The role of PR in communication and advocacy is crucial to HR and can help bridge gaps in conveying key messages to staff and stakeholders within and outside of the organisation; for example diversity and inclusion. Furthermore, it enhances cohesion which builds the brand and image of an organisation within the public eye.
The MoU creates opportunities for the two associations to collaborate through
networking events to share ideas and examine best practice. This will lead to
professional growth through cross-disciplinary learning.
From end to end the associations will create and share content that converge at the point where both public relations and human resource can address the challenges and opportunities in the professions. Message development will be co-created and shared through newsletters, blogs and social media platforms of both associations.
“This initiative is long overdue and we are confident it will be fundamental in
safeguarding the profession from masquerades and enhance the importance of effective communication and people management within organisations.” said Tina Wamala, President of PRAU.
The MoU will position PRAU and HRMAU members to collaborate on research
projects that look at connections between PR and HR, and communication
strategies that supplement HR practice.
Mentorship programmes will be established which initiatives will enable members share experiences from each others’ field hence broadening expertise.
“As a vehicle to ensure professional standards HR managers will recruit PR
practitioners who are members of PRAU to achieve the highest of standards in the
field to be represented in organisations,” said Ronald Bbosa, President of HRMAU.
This MoU is one of several that PRAU has gone into for the growth and pursuit of
excellence of the association.
These initiatives are indicative of the trajectory that PRAU endeavours to achieve for all professionals through this body, creating a social discipline that can withstand the shocks of the corporate world and remain relevant in human resource development.
“PRAU remains steadfast to pursue every worthwhile opportunity and collaborate
with other professionals from different fields which only illustrates how dynamic and pivotal the PR profession is to every other discipline. HR is the pathway to these relations as it connects all human resource functionalities that enable organisations to thrive,” said Tina Wamala, President of PRAU.
The PRAU – HRMAU MoU is to be in force for three years from August 2024 to July
2027.
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