Singer pops up at least five times in the video previewing upcoming football season.
Travis Kelce celebrates with Taylor Swift after defeating the Baltimore Ravens in the AFC Championship Game at M&T Bank Stadium on Jan. 28, 2024 in Baltimore, Maryland. Patrick Smith/Getty Images
It goes without saying that Taylor Swift, technically, has nothing to do with football. Besides, of course, dating Super Bowl star tight end Travis Kelce for the past year. But if you are new to this whole NFL thing, you might think that Swift was one of the leagues premiere athletes based on a viewing of the leagues promotional sizzle reel for this weekend’s official kick-off of the season.
In fact, you only have to wait, literally, two seconds, before spotting Swift hanging in a luxury box with Mama Kelce and shouting her support for Kelce’s Kansas City Chiefs in the 30-second promo clip. And there she is, five seconds later, once again flipping out alongside Donna Kelce.
If you watch closely, you might notice that the pop superstar actually gets more screen time than any actual NFL star, including three-time Super Bowl champ (and three-time Super Bowl MVP) and Kelce’s QB, Patrick Mahomes. As the video moves through the months, we also get a glimpse of Dolly Parton, who famously donned the skimpy Dallas Cowboys cheerleader outfit last season, swaggy fedora-sports agent Sean Stellato… and then Swift again, dressed in a Kelce No. 87 puffer coat and beanie hat.
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And then, a few seconds later, there she is again giving Kelce a big kiss on the field after the Chiefs punched their ticket to Super Bowl LVIII before a brief glimpse of Usher during the Super Bowl halftime show makes way for another shot of Swift, this time in the luxury box pounding a drink with Brittany Mahomes and Ice Spice.
To be fair, since Swift and Kelce began dating near the beginning of last season, the singer has dominated the gridiron in the same way she does the charts, with reports that ratings were up last year, especially among women 12-17 and 18-49. Swift recently wrapped the European leg of her Eras Tour and while it’s unknown if she’ll be back in the box on Thursday night (Sept. 5) when the Chiefs take on the Baltimore Ravens in their season opener, Mahomes recently revealed that Swift is “really interested” in football and asks great questions, joking that “she’s already drawing up plays.”
Kelce seconded that emotion on The Rich Eisen Show recently, when he said that Swift has learned so much about football over the past year that she is, in fact, making pretty good play suggestions. “She had just been so open to learning the game. She didn’t know much about the rules and everything,” he said. “I think what makes her so good in her profession is that she’s so detailed in every aspect of it, from the words to her music and even the releases and the music videos and everything. She’s just so detailed and apart of it, that I think she was just curious about the profession. I know none of the plays have gotten to Coach [Andy] Reid yet. If they ever do, I’ll let everyone know it was her creation.”
Of course, he added, “she’s a little biased and just creates plays for me.”
Check out the NFL video below.
